Digital media has changed the nature of media products and the ways in which we consume them.’

Who do you think benefits most – audiences or producers?

plan

+ 1 channels such us ITV, ITV 2, CHANNEL 4 AND E4

BBC i Player, 4od, demand 5

smartphones allow audiences to access and consume media on the go, for example social newworking sites, the news

FACEBOOK

TWITTER

MYSPACE

Now audience can consume newspapers online for example 'The Sun'.

The newspapers that do not have a paywall seem to be benefiting the audience however the ones that do have a paywall is also benefiting the producers. however, decline in print producers will occur

Audiences can listen to the radio on their phones

Uses and gratification

Introduction

The nature of media has changed significantly over the last ten years due to technological advances and the size of the audience increasing and embracing the media. The popularity of smartphones for instance have somewhat changed digital media and allowed audiences to access and consume e-media on the go. Broadcast has also experienced its fair share of change or improvements so to speak. The introduction of plus one channels such as ITV +1, Channel 4+1 ad E4+1 and services such as BBC iPlayer, 40d and Demand 5. In terms of print, audience can consume newspapers online for example 'The Sun'. The newspapers that do not have a paywall seem to be benefiting the audience however the ones that do have a paywall is also benefiting the producers.

Paragraph one

ITV +1, Channel 4+1 ad E4+1 now all allow its audience to catch up on any programmes which they might of have missed an hour later, which is very convenient for audiences. Also lets not forget about the services online such as BBC iPlayer for all the BBC programmes, 4od for the channel four programmes and Demand 5 for channel five programmes, which allow audiences to also catch up with any programmes which that might of have missed but not only an hour later but whenever possible, usually within a 2 week period.